You already know that video is the most effective content type to communicate information to your audience. And you already know that email is the best marketing channel because everyone on your list has opted in and WANTS to hear from you.

playable video email

So what if I told you there’s a tool that combines both of these to supercharge your marketing efforts? You’d want to get your hands on that tool – right? If you’re nodding your head yes, then you better stay tuned for today’s product showcase.

display video email

Today I can’t wait to tell you about Playable Video Email, which helps you reach and engage your awesome email audience with video content that plays automatically within their inbox.

display video in email

Playable makes it way easy to add videos to your emails by providing you an embed code for basically any and all email clients. Videos should be up to 30 seconds in duration, and it’ll play on a loop. Pro-tip: Playable has found that videos sitting pretty close to that 10 second mark actually works best for engaging your audience.

So let’s add a video! Your video can come from a URL, a file on your computer, or from your stock video library. Once you’ve grabbed your video, you’ll see Playable gets right down to work optimizing your video for all devices, networks, and email clients. Once that’s done, all that’s left is to select your email client from the list to retrieve your embed code.

Check it out: here’s the embed code for MailChimp, which I’ll just copy and paste into a code block in my preferred email. Or let’s say you’re a SendFox stan: copy your code, then head to your SendFox email, and switch over to the HTML editor.

It’s as easy as pasting! And if you aren’t obsessed with copying and pasting HTML, some email clients also have a point and click integration. For this demo, let me show you how it works with MailChimp. First, you’ll connect your MailChimp account to Playable. Then you can launch the email and point to exactly where you want that video.

And you’re done! However you decide to build the email, sending is done the usual way. Let’s check out what your recipient will see! Here’s how your video will appear on Gmail. And on Here’s your email on Apple Mail, and here’s your email on iPhone.

Pretty cool, right? Marketers, if you want to get more out of your email marketing while simultaneously skyrocketing the engagement on your videos, then you better get your hands on Playable Video Email today.

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