Execution Time: about 25 minutes
Goal: To enable Bing Webmaster Tools for your website
Ideal Outcome: Bing Webmaster Tools enabled and ownership of your website is verified.
Prerequisites: Ideally, you need to have Google Search Console or Yoast SEO WordPress Plugin enabled for your site. But if you haven’t we’ll also cover the manual verification methods in this guide.
Why this is important: Bing Webmaster Tools will allow you to monitor, maintain, and troubleshoot your site’s presence in Bing search engine. It will help you understand and improve how Bing sees your site.
Where this is done: In the Bing Webmaster Tools website.
When this is done: As soon as possible once you launch your website. But you will need to do it every time you create a subdomain, or add a new protocol (eg. migrate from http:// to https://)
Who does this: The owner of the website or the person in charge of analytics.

Let’s get started, in 25-min you’ll start to get SEO recommendations from Bing Webmaster Tools and receive future alerts from them.

Environment setup:

We recommend that you use Google Chrome browser to navigate the web.
Administrator access to your website,
A Google Account (Gmail, G-Suite).

How To Set up Bing Webmaster Tools

#1 – Enabling Bing Webmaster Tools with Google Search Console

Go to the Bing Webmaster Tools website.
Click on “Sign In”.

Choose to sign in with your Google Account.

If you use more than one Google account choose the desired one (associated with Google Search Console) from the list.

Choose “Import” underneath “Google Search Console” verification method.

Then press “Continue”.

Allow bing.com to access your Google Account by clicking on “Allow”.

Choose which site’s data you want to import.

Press on “Import”.

Now your website’s data is connected to Bing Webmaster Tools.

And that’s it. Bing Webmaster Tools are properly enabled for your website. Importing data from Google Search Console is the fastest way to do it. In case that you don’t use GSC proceed to next part of this tutorial

#2 – Enabling Bing Webmaster Tools with manual verification

Go to the Bing Webmaster Tools website.
Click on “Sign In”.

Choose to sign in with your Google Account.

If you use more than one Google account choose the desired one from the list.

Choose to “Add your site manually. Enter your site URL.

Then click on “Add”..

“Add & verify site” window will appear.

Verifying your site with XML file

Verification Requirements: You need to have FTP access to your server. This is an advanced verification method for system administrator/webmaster. You can easily verify your site using other methods.

Download provided “XML” file.

Upload the downloaded file to the root folder of your site and click on “Verify”.

Verifying your site with HTML Meta Tag

Copy provided “<meta> tag”.

Open a new tab of your browser

On the left-side menu choose “Appearance”.

Then click on “Theme Editor”.

From the list on the right side choose “Theme Header”.

Then paste (Ctrl + V) meta tag just below the “<head>” line.

Click on “Update File”.

Now go back to Bing Webmaster Tools and press on “Verify”.

#3 – Enabling Bing Webmaster Tools with Yoast WordPress Plugin

Verification Requirements: You need to Yoast SEO Plugin installed on your website. Check our tutorial 6 “Install Yoast SEO plug-in on your WordPress website”.

Copy only “verification code” from provided HTML Meta Tag (blacked out part).

Open a new tab of your browser

Go to your WordPress Admin panel (eg: “yourwebdomain.com/wp-admin”),
Log in to your WordPress Admin Panel:

On the left-side menu click on “SEO”.

Then choose “General”.

Choose the “Webmaster Tools” tab.

All you have to do is paste the “Bing verification code” into the highlighted box and click on “Save changes”.

Go back to Bing Webmaster Tools and click on “Verify”.

#4 – Enabling Bing Webmaster Tools with CNAME Records (DNS)

Verification Requirements: You need to have DNS set for your website. In this tutorial we will add CNAME record using Cloudflare DNS. Check our tutorial 28 and tutorial 29 no how to configure Cloudflare.