Today, meta represents at least 3 of the world’s most widely used social networking platforms: WhatsApp, Instagram, Facebook, and Messenger.

These platforms can help companies increase their online presence and connect with people as they can explore topics of interest and share their ideas. Businesses can use these tools to grow, stay connected to customers, tell their stories, create their brand personality and share updates about their products and services with their communities.

In the following topics, we will briefly go through the basics of each Meta social network


Messenger is Facebook’s direct messaging platform. Messenger enables people to conveniently and privately connect via mobile phones and desktop computers. It used to be a platform designed only for private use. However, today, Messenger provides options for businesses to communicate with people privately and conveniently, providing a place to answer customer inquiries quicker and more efficiently.

In addition, many businesses can use Messenger to increase customer acquisition, facilitate transactions, and increase recognition.


Facebook is an excellent place for users to share life events, comments, thoughts, etc. It’s an essential tool for companies because it allows them to get closer to people through events, publications, comments, etc. Facebook gives brands a voice and the ability to communicate and share their interests and story with other users.

In addition, on Facebook, you can manage a sales space to market products or services.


Instagram is a photo and video sharing app. Its primary photo-sharing tool is Instagram Stories, where you can share images that last only 24hs, or feed sharing images, where you can share an image or video that stays permanently on your profile. Graphics shared in the feed include a variety of formats: photos, short videos, long videos (IGTV), and reels. You can also broadcast live using Instagram Live. Since Instagram is a social network, you can not only share whatever you like, but also comment, like, share, and chat privately with other users, and increase your reach by adding tags and hashtags to posts.

With Instagram business accounts, businesses can tell stories using unique and immersive formats, and encourage exploration through various features.


WhatsApp is one of the most popular instant messaging networks in Latin America. Nowadays, businesses are starting to use WhatsApp to connect with customers everywhere and create connections through text messages, voice messages, and video calls. The WhatsApp Business app also provides tools to create a digital storefront and automate and organize notes.

It’s important to think carefully about the messages we send through this channel, since audiences can become overwhelmed very easily. Therefore, creating messages with valuable offers is vital for sustaining this channel over time and optimizing resources.

How to Use Facebook and Messenger for a Business?

Presence on Facebook is beneficial for businesses. For example, suppose you are an entrepreneur — you can make a Facebook page to post important information about your services, hours, geographic location, contact info, and images that illustrate your service. You can also create several default messages in Facebook Messenger to provide a quick response to the inquiries you receive.

Businesses can also reach more people by creating ads through their Facebook page or Facebook Ad Manager.

How to Use Instagram for a Business?

Instagram Business profiles offer lots of potential when it comes to personalizing your brand, and giving it an identity and a voice — not only to share information on your product or service, but to interact with your customers and reach new ones. In addition, it enables businesses to portray their values and interests, and share events and essential information.

How to Use WhatsApp for a Business?

Entrepreneurs can create an online catalog and offer products directly at a promotional price to generate more traction. Messages should be concise, clear, and direct.

Additionally, it’s essential to have WhatsApp in case a customer wants to get in touch and have a direct conversation with the company.

Another important thing to mention is that this App is free!